English - Designer | February 27, 1967 -
One person's car is another person's scenery.
Jonathan Ive
CarSceneryPersonAnother
I feel that it's lovely when, as a user, you're not aware of the complexity.
FeelYouLovelyComplexityAware
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
CarDoorNew CarMeaningYouLook
To design something really new and innovative you have to reject reason.
DesignYouNewReasonSomething
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.
SimplicityYouGoTruePointGoing
Good is the enemy of great.
GoodGreatEnemy
There's no learning without trying lots of ideas and failing lots of times.
LearningIdeasTryingWithoutLots
People's interest is in the product, not in its authorship.
PeopleProductInterestAuthorship
There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought.
BusinessSayingRememberCrownApple
Once, even the simple metal needle challenged the conventional thinking of a time.
TimeSimpleThinkingMetalEven
If something is not good enough, stop doing it.
GoodNot Good EnoughDoingEnough
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
SimplePurposeSimplicityPlaceJust
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