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Jonathan Ive Quotes

English - Designer | February 27, 1967 -

It's difficult to do something radically new, unless you are at the heart of a company.

Heart You New Difficult Company

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

Good Think Design Like Much Perhaps

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

Better Doing Easy New Hard Very

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Me Product Never Production Bring

As a kid, I remember taking apart whatever I could get my hands on.

Remember Hands Kid Whatever Get

When you do everything to make the very best product, it also means you're very focused on just a few products.

Best You Focused Product Everything

One thing most people don't know is that Steve Jobs is an exceptional designer.

People Know One Thing Most Designer

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Love Year London Left Visiting

You learn a lot about vital corporations through non-vital corporations.

Learn You Through Corporations Vital

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

Food Experience Blame Bad Why Us

A small change at the beginning of the design process defines an entirely different product at the end.

Change Beginning Small End Design

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Trust Best Money People You Goal

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