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Jonathan Ive Quotes

English - Designer | February 27, 1967 -

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Good Money Design Apple Goal Bring

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

Culture Value Ideas Thinking Design

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

People Start Thought Process Now

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

Respect People Care Offensive Sense

It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.

Strong Think Remember Country Say

When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone.

Work Stand Better Motivation Phone

Our goal is simple objects, objects that you can't imagine any other way.

Simple You Goal Way Imagine Objects

The benefit of hindsight is we only really talk about those things that did work out.

Work Talk Out Things Hindsight Only

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

Learning Together Mistakes Team

The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?'

Focus Monday Talking You Why Single

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

Truth Great Money Apple Goal Try

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Love Day Creative Process Solution

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