English - Designer | February 27, 1967 -
What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all.
Jonathan Ive
HabitPracticeThinkDoingWayMean
I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally.
StartThinkThoughtYouAlwaysLike
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
LifeDesignYouThreeStudyingFour
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
LookMarketingLooksCaveReason
If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.
MeThinkYouI CanBuyOffensive
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
WorkThinkCareSpeechYouWay
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