English - Designer | February 27, 1967 -
The best ideas start as conversations.
Jonathan Ive
BestIdeasStartConversations
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
BestFocusImportantProductMake
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
PinkBetterBe DifferentEasyFluffy
There is beauty when something works and it works intuitively.
BeautySomethingWorksIntuitively
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating.
MindCollaborationOpinionDirection
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.
WorldLonelyFeelYouWayInterpret
We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
WorkGoodNot Good EnoughDoingStop
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
GoodTrustBestMoneyPeopleDoing
If you are truly innovating, you don't have a prototype you can refer to.
YouPrototypeReferTruly
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
GoodThinkLongYouGoDwell
Designing and developing anything of consequence is incredibly challenging.
AnythingDesigningDeveloping
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
ProblemsProblemTryingYouLose
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