Australian - Businessman | 1968 -
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
David Droga
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Do something great that you really believe is great.
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I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.
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We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.
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If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.
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Under Armour is not about the Left or the Right. It's about moving forward together.
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I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.
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If we turn on our best, where do we go from there?
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A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
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There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.
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I secretly wish I had experienced advertising in the 'Mad Men' period.
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Your campaign shouldn't just die the day you spend your last cent.
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