Australian - Businessman | 1968 -
Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.
David Droga
WorkWritingQuestionRealWhere
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
PeopleLearnWantWhoExpressLot
The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.
WordsEffortBeerSpecialMoreRice
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.
LifeSweetYouTryKnowingOut
We work in an industry where people invent technology to avoid what we create.
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I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.
FatherMotherWorldKindUpRule
It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.
WorldTryingPlaceWantBuildTalk
Like anyone, I'm scared of failure. That drives you to work really hard.
WorkFailureYouHardScaredLike
Do the work you believe in - if there's an authentic reason for doing it.
WorkBelieveDoingYouReason
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
AdvertisingBrandManifestTelevision
If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.
GoodGreatCreativityYourselfYou
I am the most competitive person you will ever meet.
I AmYouPersonMeetWillMost
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