Australian - Businessman | 1968 -
Online is amazing, but it, in itself, is not a solution.
David Droga
AmazingSolutionOnlineItself
I've worked around the world.
WorldAroundWorked
Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.
NatureExperienceWorldEnoughBeen
I don't want to spread myself so thin that I achieve nothing.
MyselfAchieveWantNothingSpread
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
LeadershipOpportunityTimeBestNew
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
ScienceGreatBestLaughYouLook
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
GreatMenPeopleAdvertisingWin
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
FutureGreatWinBrandTargetWay
We don't like offending anyone.
LikeAnyoneOffending
We strive to do stuff that connects with people.
PeopleStriveStuffConnects
The greater the pressure and expectation, the more I relish the opportunity.
OpportunityPressureExpectationMore
I strive every day to do things that make a difference.
DayMake A DifferenceEvery DayMake
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