Australian - Businessman | 1968 -
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
David Droga
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The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
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There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
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My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.
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It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
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I think the best way to show appreciation for things going well is to make things better.
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There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.
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I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.
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You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.
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If people know they're being sold to, you can celebrate the sell.
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Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.
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Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.
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