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David Droga Quotes

Australian - Businessman | 1968 -

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

Decision Sister Advertising Go Prove

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

World Problem Want Nothing Us Needs

Each consumer has the power of their wallet and their voice. They can exercise that.

Power Voice Exercise Wallet Consumer

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

Work Advertising Better Doing You

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

You Just Because Admire Mean Need

I haven't lost that quest and that thirst to do something great.

Great Lost Quest Something Thirst

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

People Mind Start Saying Behavior

Creativity has got to have some edge to it, doesn't it?

Creativity Edge Got Some

We're very much an advertising agency, but it's not about creating ads as we know it.

Advertising Creating Know Agency Ads

Before the term 'viral video' came out, we used the mass media to our advantage.

Media Out Used Advantage Mass Media

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

Great Purpose Advertising You Nerve

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

Great Advertising Credit Powerful

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