Australian - Businessman | 1968 -
The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
David Droga
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A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
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We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
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Caring makes you want to work harder.
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People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
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I just loved the idea of writing for different personalities all the time.
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Sometimes the best ideas will come in the least inspiring places.
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Generosity is as much showing your vulnerability as it is your passion for something.
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I really care about leaving a trail of goodness wherever we can.
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Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
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Creativity is a game changer. That's true of society, in advertising and in life.
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You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
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