American - Producer | November 14, 1972 -
Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick.
Troy Carter
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There were a lot of stereotypes that I had to break of how people in the entertainment industry do business.
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There's less clutter in the beverage category than in the music category. A lot less clutter.
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My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community.
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I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain.
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I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet.
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If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model.
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I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good.
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Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify.
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The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before.
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People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.
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I think piracy itself is going to end up going away.
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