American - Producer | November 14, 1972 -
Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch.
Troy Carter
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When I first got pitched on Uber, I thought it was the dumbest idea ever.
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I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way.
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Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.
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Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good.
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In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device.
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When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all.
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The venture capital world is completely stacked against minority entrepreneurs.
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I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it.
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A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors.
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Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.
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I was brought onboard to strengthen the bridge between Spotify and the music community.
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