American - Producer | November 14, 1972 -
My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit nicer, my brother and I, we had to go earn money for it.
Troy Carter
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Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well.
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Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle.
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I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities.
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With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt.
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When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic.
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With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid.
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On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars.
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I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today.
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I'd like to open doors for underserved communities and minorities in entrepreneurship.
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The music industry really is a meritocracy on a creative level.
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As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it.
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