American - Producer | November 14, 1972 -
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
Troy Carter
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I said, 'Who said African American founders can't build a billion dollar company?'
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To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products.
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The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music.
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The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize.
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What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.
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GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans.
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It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.
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Now we know that if we make a ten min video for YouTube, people will watch it.
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I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age.
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I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day.
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There are not a lot of black men in the pop business.
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