American - Designer | August 15, 1914 - November 26, 1996
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Paul Rand
ArchitectureDesignDieLogicYou
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
StyleRulesHabitsPreconceived
The reason I always insisted on signing my work was not to be subordinate to anyone.
WorkReasonAlwaysSigningAnyone
Design is everything. Everything!
DesignEverything
In the Orthodox religion, you don't draw the human figure. It's against the rules.
ReligionYouRulesHumanAgainst
I was too practical to want to be a painter.
WantPracticalPainterToo
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
GoodDesignInventionSystemDynamic
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
ArtHarmonyCopyExecutionLiving
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
BalanceMindOvercomingPleasureOwn
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
BestArtistArrowsBulletsElements
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
JobBelieveWillCompanyAudience
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
ResearchSweetOpinionFactsYou
Copyright © 2024 QuotesDict Paul Rand quotes