Paul Rand Quotes

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Paul Rand

Recitation: by Male by Female

Author Biography

  • Author Profession: designer
  • Nationality: american
  • Birth: August 15, 1914 - November 26, 1996

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