Paul Rand Quotes

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Paul Rand

Recitation: by Male by Female

Author Biography

  • Author Profession: designer
  • Nationality: american
  • Birth: August 15, 1914 - November 26, 1996

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