Paul Rand Quotes

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.

Paul Rand

Recitation: by Male by Female

Author Biography

  • Author Profession: designer
  • Nationality: american
  • Birth: August 15, 1914 - November 26, 1996

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