American - Writer | June 20, 1936 -
No matter how you hire, ensuring the systems are in place to manage the process will be critical in allowing you to find the right people to carry the standards you set. Don't neglect that duty!
Michael Gerber
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The world is littered with the tales of small businesses in the dire straits of hiring that spent time and money they couldn't afford to hire people who couldn't perform.
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The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can.
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The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.
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It is one thing to seek out new ways to grow your company and new potential streams of income from new services or products, but it is quite another to take on responsibilities that are far from your primary job as Entrepreneur.
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If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.
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I'm not here to tell you what your average needs to be, but it would seem to me that one way to protect yourself, as an entrepreneur, from the dreaded average is to understand what that looks like in your industry, your business, and your personal life and take the steps to be above average.
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No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it.
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There is always going to be someone more successful, richer, better looking, or with a nicer car.
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You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish.
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One of the biggest challenges we have, as business owners and people, is that we think in linear terms.
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No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once - raising money, writing software, prototyping, selling, collecting, training, and marketing.
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