American - Writer | June 20, 1936 -
The world of the small business owner is all about moving multiple items forward at once, and it's a fool's errand to believe one person can do it all when the shift comes from linear to parallel.
Michael Gerber
BusinessFoolMovingWorldSmall
If you ever hope to get ahead as an entrepreneur, the answer is not becoming an effective juggler, but in understanding and designing the systems to keep your team, not you, busy, busy, busy.
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'Product life' is measured in months, not years, and as soon as you introduce a 'product,' understand that others in your business are going to reverse engineer it to duplicate the results after they circumnavigate the patents, the trademarks, and the intellectual property.
LifeBusinessYouResultsUnderstand
Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as a owner, have to drive every lead into your business, then you need a real lead generation strategy.
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If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that!
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Your success starts with how you are able to get clients in the door, get their business, and leave them satisfied. If you, personally, have to spend too much time doing that, you have simply bought yourself a job, not an enterprise. Take hints from success stories all around you!
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Steve Jobs didn't seek solace among minimum wage workers. He sought it from highly educated men and women who understood and shared his focus on growth, technology, and company-building.
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More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be?
TimePeopleYouWantMoreNeed
The kind of work you do, when you do it, how much of it there is, and who you delegate it to are often the cause of the quasi-schizophrenic behavior seen in many business owners and entrepreneurs.
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Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails.
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Empirical and observational data along with a healthy dash of intuition often have to be combined as business owners begin to look outward, not inward, at what solutions they can provide to their customers.
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Unlike what most people think, entrepreneurs are not special people who know how to do special things that others don't. Entrepreneurs can be made, because we're all born with the potential - that special human quality - to create.
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