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Jonathan Ive Quotes

English - Designer | February 27, 1967 -

Manufactured objects testify to who made them; they describe values.

Values Who Objects Made Describe

With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential.

Work Nature Father Think Potential

It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

Change Think Process Remember Easy

When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.

Deep Care Design Successful Critical

Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making.

School High School Tradition High

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Solution You Inevitable Possible Try

We knew that iMac was fast; we didn't need to make it ugly.

Ugly Fast Need Make Knew

The form of computers has never been important, with speed and performance being the only things that mattered.

Performance Computers Speed Important

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

Struggle Words Process Design Apple

You cannot disconnect the form from the material - the material informs the form.

You Disconnect Cannot Material Form

There are some shocking cars on the road.

Road Shocking Some

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

Culture Deep Design Understanding

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