American - Educator | August 8, 1951 -
Ease of navigation is important in both physical and virtual space.
John Quelch
SpaceImportantEaseNavigationBoth
Coca-Cola is an American icon.
AmericanCoca-ColaIcon
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
FamilyFearMedicalPeopleSmoking
If there is cultural imperialism, it is definitely American.
AmericanImperialismCultural
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
LongDownDrinkLong TermGoing
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
BusinessInnovationSmallInternet
View health as an investment, not an expense.
HealthViewInvestmentExpense
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.
ValueWaitingPeopleFreeStoryYou
If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.
PowerValueYouCompanyNikeMarket
The only thing you need to set up a business school is a warm body and a piece of chalk.
BusinessSchoolWarmYouBodyNeed
The skills associated with knowledge creation are totally different from the skills associated with production.
KnowledgeSkillsCreationProduction
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
ReputationBrandComplicatedPersonal
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