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John Quelch Quotes

American - Educator | August 8, 1951 -

Consumers around the world are excited to share common experiences.

World Experiences Share Excited

A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.

Commitment Potential Reality Top Out

Personal brand equity erodes much faster than corporate brand equity.

Brand Personal Equity Corporate Than

It's impossible for any institution to compete unless you can afford world class faculty.

World Impossible You Class Compete

It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers.

Business School Small Reputation

Understanding place is critical to achieving corporate growth.

Growth Understanding Place Achieving

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

Good Advertising Back Investment

I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.

Black And White Black Think Thinking

To be a dean, you have to be a salesman as well as a scholar.

You Scholar Salesman Well Dean

What you don't do is contacting someone you haven't reached out for 10 years and asking for money.

Money Someone You Years Out Asking

If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.

Money End Advice Ask Up Get

There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.

School Thought Famous Bad Want See

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