American - Educator | August 8, 1951 -
Paying extra for prime placement can often pay off.
John Quelch
PayPrimeExtraOffPlacementOften
Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.
KnowledgeCreatingNewKnowFocused
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
BusinessWisdomVisionCoffeeDay
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
BreakfastYouWantPresidentSheHe
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
BrandStandTalkingApprovalAbout
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
TimeBrandStarbucksMoreTopOver
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
SocietyImportantWayReasonChina
Consumer behaviour changes in a glacial fashion.
FashionChangesConsumerBehaviour
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
TimeSeriousWillConservativeMore
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
YourselfYouOrderChinaWilling
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
FoodFaceLongPriceProductCandy
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
TideRisingThanConsumptionLess
Copyright © 2024 QuotesDict John Quelch quotes