American - Educator | August 8, 1951 -
When times are good, there is budget available for increased research on secondary products or customers.
John Quelch
GoodResearchBudgetProductsTimes
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
ResearchBrandTryingEarlyIndia
The opinions of a convenience sample... may not represent all users.
OpinionsConvenienceMayRepresent
The FTC doesn't regulate political speech.
PoliticalSpeechRegulate
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.
GreatResearchEnvironmentHelpYou
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.
SucceedGameCongressImageWithout
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.
BusinessGovernmentBehaviorShape
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
TogetherBrandBetterCozyWillUp
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
YouMarketingToolCenterGoingCEO
There are distinct categories of consumers, each of which needs to be addressed in a different way.
WayDifferentConsumersDifferent Way
Obama and Clinton make an interesting contrast in brands.
InterestingContrastMakeObama
Younger people obviously are more likely to openly express their political affiliations in terms of gear.
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