Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
We're obviously going to spend a lot in marketing because we think the product sells itself.
ThinkMarketingProductGoingSpend
Books marketing has moved from the review culture to a preview culture.
CultureMarketingReviewBooksMoved
Word of mouth is way more important than millions of dollars spent marketing.
MouthMarketingImportantWayMore
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