David Ogilvy Quotes

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

Recitation: by Male by Female

Author Biography

  • Author Profession: businessman
  • Nationality: english
  • Birth: June 23, 1911 - July 21, 1999

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