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Marketing Quotes

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Attention Marketing Websites Sell

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

Believe Media Stronger Marketing Net

I'm not a marketing person. I don't ask myself questions. I go by instinct.

Myself Questions Marketing Person Go

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.

Douglas Rushkoff

Children Decisions Marketing Economy

Here's my whole marketing idea: treat people the way you want to be treated.

People Treat You Marketing Want Way

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

Business Creative Thought Marketing

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

Music Commitment Marketing Never Any

Marketing for a film is tricky because you release stuff without context.

Colin Trevorrow

You Marketing Without Context Film

When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.

Experience You Marketing Movies Run

Write when drunk. Edit when sober. Marketing is the hangover.

Drunk Marketing Sober Write Hangover

I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.

Suzanne Collins

Work Fire Team Marketing Done Film

Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.'

Business Fishing Marketing Fraud

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

Good Marketing Selling Little Sense

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

Myself Support Puzzle Marketing More

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Change Fear Death Marketing Because

We do everything from community management to specific marketing promotions.

Richard Edelman

Community Management Marketing

Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry.

Discipline Creative Marketing Results

Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.

Small Marketing Plans Sales Own

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Power Time Budget Media Marketing

I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in.

Business Job Friends Marketing Want

Booking.com has been very good at performance marketing. That's how we grew our business.

Good Business Performance Marketing

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

Path Engineering Design Marketing

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Advertising Marketing Clients Need

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

World Wine Trying Marketing Creating

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