American - Businessman | November 1, 1960 -
If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.
Tim Cook
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You want to be the pebble in the pond that creates the ripple for change.
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I hope people remember me as a good and decent man. And if they do, then that's success.
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We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
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It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.
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I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.
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I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
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Our goal has never been to make the most. It's always been to make the best.
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Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
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Let your joy be in your journey - not in some distant goal.
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I think the most diverse group will produce the best product; I firmly believe that.
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People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.
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