American - Businessman | November 1, 1960 -
The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.
Tim Cook
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We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.
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We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
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This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.
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Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
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From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
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When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.
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The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.
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To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals.
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A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
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We think coding should be required in every school because it's as important as any kind of second language.
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It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.
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