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Tim Cook Quotes

American - Businessman | November 1, 1960 -

You can only do so many things great, and you should cast aside everything else.

Great You Everything Things Cast

I don't really think anything Microsoft does puts pressure on Apple.

Think Pressure Apple Anything Really

Apple doesn't do hobbies as a general rule.

Apple Hobbies Rule General

To whom much is given, much is expected. I do believe this. It's embedded in me.

Me Believe Whom Much Expected Given

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Apple Somebody Rather Than Else

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

Life Doing You Apple Know Count

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Love Competition People Think Better

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.

Value Long You Look Know Kind

My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.

Government World View You Want Mean

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

Change Great Change The World People

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

Today Experience Customer You Apple

When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.

Happiness Best Creativity People Win

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