American - Businessman | -
The American dream is Chance the Rapper, or 'little Chano from 79th' who hails from Chicago's Southside and became the first artist to win a Grammy without selling one physical copy of his album.
Steve Stoute
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Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.
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It's very important that an artist's job is to be a great artist.
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As a firm believer in the power of songwriting, I feel privileged to be part of a team that continues to help us all understand the true force and impact of lyrics and music around the world. Genius is special - it's remixing the digital playbook and owning a new space in music and tech.
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Nas is an artist who writes from his heart.
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You don't want to have any disagreements with a friend, you know? Not disagreements that become public record and that you still have to answer questions about 10 years later.
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When I was working with Reebok, Paul Fineman sent me to see David Stern to try to explain to him, basically, the tanning of America: That all rappers wanted to be basketball players and basketball players wanted to be rappers.
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I never want to predict the relationship between music and advertising.
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I always felt like the Academy was very late in acknowledging things. I've seen them do it with hip hop when it should have been acknowledged. It was already penetrating mass levels of culture and radio, and yet they wouldn't give it a proper category.
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You think Jay-Z is going broke? LeBron is going broke? These guys have figured it out. They came from poor backgrounds, broken homes, and they figured out how to be businessmen. They become new aspirations.
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At the root of any societal issue is human truth, especially those truths we find hard to confront.
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I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising agencies have done.
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