American - Businessman | -
I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
Steve Stoute
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At Translation, we pride ourselves on being one of the most diverse agencies in the industry - and with that diversity comes a wealth of different talents and perspectives. The onus is on us to empower our employees to use those considerable talents to create real systemic change.
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If only love can drive out hate, we have to remember that love is a verb. It requires action.
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I've heard it said that those who don't know history are doomed to repeat it. To that end, I think it's worth noting that the very first police force in America was created as a 'patrol' to keep slave populations under control.
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Translation and UnitedMasters, which is all one company, is my vision and my dream, and I think it's today's reality of the convergence between storytelling, technology, and culture.
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The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.
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I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
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Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.
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I felt like I could take the responsibility and make the Nas movement bigger and not keep it confined to the Tri-State area, so to speak. He allowed me to do that. When we were together, we made a lot of noise, and I made him an international star.
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What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.
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Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.
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There's much more money being brought into the advertising and communications business than in the music industry.
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