American - Businessman | -
When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you're going to go broke.
Steve Stoute
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I used to run record companies, and I went to the advertising business at 29 years old.
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The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over the world, and we don't use that. I think we should talk about who we are - that melting pot that we've become.
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Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.
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To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they change this system and truly reflect and truly acknowledge your art.
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Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking its approach.
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Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.
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Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.
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I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.
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The advertising industry needs to keep evolving.
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Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.
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'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering brutal truths in their rhymes that were uncomfortable for society to confront.
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