American - Businessman | September 12, 1966 -
When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We still do that.
Steve Ells
DayRestaurantFirstUsedStarted
We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.
FoodMeCustomerWaySoundMexican
I use a lot of citrus for seasoning. There's lemon or lime juice in just about everything, and that balances with salt very nicely. Things like toasted cumin seeds for the beans. The use of fresh herbs like oregano and cilantro.
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After operating in three diverse markets, we have determined ShopHouse hasn't demonstrated an attractive unit economic model.
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When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.
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We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in a way that they just can't do an excellent job in many cases when it comes to the customer experience.
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If food is processed - like canned or frozen - you can reduce the risks of pathogens.
FoodRisksYouFrozenLikeReduce
Our commitment to serving produce from local farms and other sustainable sources is one of the ways we are changing the way people think about and eat fast food.
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I certainly could've made a lot more money buying cheap ingredients, and people might not have been able to tell the difference. That was never a part of the calculus. It was not part of my DNA.
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The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.
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Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.
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The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.
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