American - Businessman | September 12, 1966 -
You cannot take shortcuts. We've shown that we can spend more on ingredients, not less, and charge a fair price.
Steve Ells
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When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions, and limes two or three times a day. We make guacamole from fresh avocados.
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Our investors are here for only one reason: great returns. They want to make money.
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