British - Businessman | 1967 -
Everyone likes a burger now and then, and that's absolutely fine.
Steve Easterbrook
BurgerNowNow And ThenEveryone
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
PerspectivePeopleStrategyYouNeed
When you get things right, good things happen.
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I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.
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Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.
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I'm honest and fair, but I don't dispense false kindness.
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Bringing out service staff on to the dining floor does change the atmosphere.
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The business cannot ignore what customers are saying when the message is clear: We're not on our game.
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It makes me sad there is still some intellectual snobbery out there.
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We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time.
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If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.
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I take it personally when people belittle our employees and misrepresent our record as an employer.
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