British - Businessman | 1967 -
We need to execute fewer things better.
Steve Easterbrook
BetterNeedThingsExecuteFewer
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
BestMediaMarketingWayDecideUs
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.
ConfidenceDataWhereUsGoingGive
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.
CreativeIdeasWorldMediaLookUp
We can see what works in one part of the world and one market, and we can share that knowledge and expertise with markets that are facing challenges.
KnowledgeChallengesWorldSeeShare
Ordering food has not changed for 30 or 40 years.
FoodYearsChangedOrdering
Copyright © 2024 QuotesDict Steve Easterbrook quotes