British - Businessman | 1967 -
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.
Steve Easterbrook
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Ultimately, we're in the service business. We will always have an important human element.
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It is customers that decide if we succeed.
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When you're in a turnaround situation, you cannot incrementalize your way out of it.
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When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's, that's incredibly attractive.
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My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.
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The McJob tag is misleading, and demeaning to our staff and franchisees.
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Many people have strong views on McDonald's.
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We're allowing technology to take out the non-value-added manual elements of the McDonald's experience.
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The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.
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Customers have access to information that gives them much more control over their lives.
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No one likes uncertainty.
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