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Richard Edelman Quotes

American - Businessman | June 15, 1954 -

I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.

Richard Edelman

Trust Think Better Problem Doing

PR is premised on truth, trust, and transparency.

Richard Edelman

Truth Trust Transparency

Be smart about selecting your micro niches for communicating in the blogosphere.

Richard Edelman

Smart Your About Micro Niches

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.

Richard Edelman

Strategy Understand Insight Tone

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Richard Edelman

People Marketing Why Consumer Them

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

Richard Edelman

Creative Advertising Rest Media Boy

The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.

Richard Edelman

Business Believe Marketing Things

I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.

Richard Edelman

Freedom Mistakes People Control You

I love what I do. I really do. I don't find myself administering. I just like to work on clients.

Richard Edelman

Work Love Myself Find Clients Just

In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.

Richard Edelman

Better Moments Crisis Like Use Many

I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, 'I'd really like you to come into the business for a year.'

Richard Edelman

Father Business Age Job Brand Year

We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.

Richard Edelman

Great Social Media People Media More

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