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Richard Edelman Quotes

American - Businessman | June 15, 1954 -

My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to network at public events, to cultivate senior journalists at important outlets, and how to run a profitable P&L. But, more or less, he allowed me to make my own mistakes.

Richard Edelman

Father Day Mistakes Me Every Day

I want Edelman to remain a family business.

Richard Edelman

Family Business Want Family Business

There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.

Richard Edelman

Influence Information Belief Follow

The trust of the mass population can no longer be taken for granted.

Richard Edelman

Trust Taken For Granted Population

Have very frequent talks with employees because they are your best allies.

Richard Edelman

Best Employees Because Allies Your

The number one way to get trust back is to pay your employees well and get them to speak well about the company.

Richard Edelman

Trust Speak Employees Back Way Pay

The media has to go local and go social.

Richard Edelman

Media Go Social Local

It's urgent that companies tell their own stories on digital platforms.

Richard Edelman

Digital Tell Own Stories Platforms

Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.

Richard Edelman

Employees You Way Possible Talk Pay

We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we have flat decision-making. It's quick. We don't have to meet quarterly numbers, and it's all about excellence of work for the client.

Richard Edelman

Work Excellence People Numbers Meet

I love playing tennis. I am an exercise freak.

Richard Edelman

Love I Am Exercise Tennis Freak Am

Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.

Richard Edelman

Trust Social Media Government Think

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