American - Businessman | June 15, 1954 -
People go to work at Wall Street firms to make a lot of money. They may not love what they are doing, but the punishing hours and travel are incredibly well-compensated. By contrast, the engineers at technology firms do believe that they can change how we all live.
Richard Edelman
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The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.
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The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as cog in the machine, but vital member of a programming team in a race against time and competitors. Wall Street is up-or-out, dog-eat-dog, survival of the fittest.
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The tech industry should make bold commitments to address pressing societal issues.
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We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
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We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
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Money is flowing out of traditional advertising into experiential, social, and sports.
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It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A vigorous debate on issues is also beneficial. But the dark vision of a world without truth cannot be our future.
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We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
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We need the media as the foundation of functioning institutions.
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Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.
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In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
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