Canadian - Sociologist | July 21, 1911 - December 31, 1980
Advertising is the greatest art form of the 20th century.
Marshall McLuhan
ArtAdvertisingGreatest20th Century
We drive into the future using only our rearview mirror.
FutureMirrorDriveRearviewOnly
We become what we behold. We shape our tools and then our tools shape us.
ToolsBecomeShapeUsBeholdOur
The new electronic independence re-creates the world in the image of a global village.
TechnologyWorldIndependenceVillage
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
RedSingingWolfHoodRidingModern
There are no passengers on spaceship earth. We are all crew.
SpaceEarthCrewSpaceship
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
UnityWorldDirectionInsightReal
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
AgeMovingInformationMoreSee
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
TechnologyResultConsequencesNew
Diaper backward spells repaid. Think about it.
ThinkDiaperBackwardAboutSpells
A point of view can be a dangerous luxury when substituted for insight and understanding.
ViewUnderstandingLuxuryDangerous
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
WarAmericaTelevisionComfortLost
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