Canadian - Sociologist | July 21, 1911 - December 31, 1980
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Affluence creates poverty.
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Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
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I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
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Money is just the poor man's credit card.
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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Canada is the only country in the world that knows how to live without an identity.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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