American - Businessman | January 12, 1964 -
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Jeff Bezos
InnovationThinkWayBoxOutGet
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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If you can't tolerate critics, don't do anything new or interesting.
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The human brain is an incredible pattern-matching machine.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
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What's dangerous is not to evolve.
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There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
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We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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Life's too short to hang out with people who aren't resourceful.
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It's not an experiment if you know it's going to work.
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