American - Businesswoman | -
Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time.
Gillian Tans
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I am a woman, and I am proud to say that I work in technology. But I also recognise that the combination of those two facts puts me in the minority.
WorkTechnologyWomanI AmMeProud
Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities.
ChangeWomenMeWorldKeyDriver
There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.
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As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector.
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Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age.
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I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself.
WomanYourselfCuriousRisksThink
If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer.
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We have built out the diversity of our product teams, and we saw the caliber of our testing and experimentation improve significantly.
DiversityProductOutImproveSaw
We found we were able to create better, customer-centric product features more quickly with a more diverse product team.
TeamBetterCreateProductMore
We will invest more into China to make sure that our brand gets more known to Chinese customers.
BrandWillMoreChinaInvestSure
China's domestic travel is increasing, and that's why we are building our teams here in China.
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