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Frank Luntz Quotes

American - Politician | -

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Work Words Try Explain Going Sell

Some people call it global warming; some people call it climate change. What is the difference?

Change People Climate Change Call

We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.

Passion People Look Dressed Sound

We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.

Memory Rest Want Hearing Only Hear

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Truth Story More Dry Even Than

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

Challenge Politics Political You

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

Environment Problem You Say Whatever

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

Winner Everyday Need Open Because

Sound science must be our guide in choosing which problems to tackle and how to approach them.

Science Problems Sound Guide Tackle

Politics is gut; commercials are gut.

Politics Gut Commercials

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

Love Vacation Wrong Nothing Emotion

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.

Good Passion Unhappy Healthy Emotion

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