American - Politician | -
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
Frank Luntz
LifeChangeI AmThinkStrongerYou
The way you communicate an idea is different than the way you communicate a product.
CommunicationYouProductWayIdea
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
ExecutionProductPrinciplesBehind
We as Americans assume that big companies are bad, and big power companies are even worse.
PowerBadAssumeBigWorseEven
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
ChangeHistoryPeopleLanguageSeen
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
YouMadTroubleWashingtonTouch
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
TruthMeEyeSomeoneLookCommittee
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
PoliticsI AmPressurePoliticalYou
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
WorkDisciplinePeopleMeSucceed
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.
RespectBestPainLanguageAmerica
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
GoodFireWordsEvilLanguageHouse
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
ServiceTearsRight PersonSomeone
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