American - Politician | -
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Frank Luntz
BusinessStoryFactsAmericaResults
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
SuccessCommunicationPeopleCare
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
BusinessBetterDressedSaidWorkers
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
CommunicationPainAngerPractice
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
ServiceSpeakYouProductWorking
How I say it has as much of an impact on what people think of me as what I say.
PeopleMeThinkImpactSayMuch
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
CommunicationThinkWorstSingleUp
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
WorkCommunicationTogetherRunMore
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.
PersonalityPoliticsYouImageMost
My job as a pollster is to understand what really matters.
JobUnderstandMattersReally
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
PoliticsWorldLanguageStrategy
If you're a good numbers person, you're a bad language person.
GoodLanguageYouBadPerson
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